As the Marketing Director for Doobie Nights, a unique experiential dispensary in Santa Rosa, I led and managed all aspects of digital and in-store marketing for the store, building a solid community that has resulted in steady growth in loyalty subscribers, website traffic, and social engagement on all platforms from the ground up.
Created social media strategy and content that resulted in engagement rates of 5%+
Customer and vendor communications across multiple touchpoints, growing our loyalty membership to almost 15,000.
Led a website redesign project as creative director and project manager, working with the development team and authoring or editing all website copy. This project improved SEO performance and increased traffic to over 10k monthly followers, with consistently growing traffic and conversions.
Led event planning and production for many successful in-store and offsite industry events, strengthening our brand’s visibility and reputation in the community and increasing sales volume at the store during events.
Created in-store signage and product merchandising displays that showcased our products and specials for consistent sell-thru.
Led marketing strategy and operations, including managing advertising and vendor relationships. Built a Partner Marketing Deck and tracked vendor sponsored in-store activations, bringing in thousands of additional annual revenue by selling in-store ad space to our brand partners.
As a Sales Support Specialist, Marketing Specialist, and Executive Assistant, I supported the Sales and Marketing teams and served as the first point of contact for about a year at this busy creative agency. Achievements and responsibilities included:
Managing the Hubspot CRM Sales and Marketing funnel, responding to and tracking incoming leads and building customer journey messaging and touch points.
Organizing the agency’s participation in events, including scheduling, booking travel, and coordinating trade show booth setup and staffing.
Creating and scheduling marketing and social media content to reach our niche B2B audience, giving all platforms a cohesive brand voice and aesthetic that showcased our work to potential clients and our community. An example of a blog post I created is How a Purpose Driven Brand Does Pride.
Managing the CEO’s schedule, travel, speaking engagements, and communications.
Supporting marketing strategy and consultation for our clients as well as managing and executing our internal B2B marketing efforts.
I joined the Lucidity Festival Marketing team to promote the 2015 event, and have been a part of creating the magic of this gathering ever since. As the Marketing Operations Lead, I oversaw the daily operations of the Marketing Department for, working closely with the Marketing Director and the creative and production teams. I also picked up other roles over the years, serving as blog editor, street team coordinator, and media team support. My responsibilities and accomplishments included:
Facilitating meetings and organizing media for marketing annual and spin-off events.
Envisioning and overseeing marketing campaigns, organizing projects and timelines to meet deadlines and consistently sell out events.
Creating content and building community on various social media platforms, managing both organic and paid content.
Managing and training marketing interns, street team promoters, and blog writers.
Working closely with the media team onsite at events to art direct and guide photographers and videographers in capturing the content we needed to successfully market events.
I wore many hats in this constantly evolving role, supporting the growth of this small independent festival over several years. As the Marketing Operations Manager I kept the Marketing Department organized and operating in a fast-paced and competitive environment. Job responsibilities & accomplishments included:
Planning and implementing marketing campaigns that attracted new audiences to the event.
Managing and creating content for various social media platforms, growing the Instagram account from 0 to 25,000 followers in 3 years with organic and paid content strategies.
Organizing media assets and working onsite with the media team to direct creation of assets for marketing use.
Creating and sending email newsletters, updating the website, tracking promotional agreements, and providing admin support for the marketing team.
Managing the street team including building and management of a communications and tracking system for their tasks and earned rewards.
Curating, booking, and scheduling workshop content for the festival’s Flow Zone.
My friend Kelsie makes awesome handmade hula hoops and is my performance partner, hoop sister and instigator of all things hoopy in my life. She needed a logo and identity system and e-commerce website for her hoop business, Sacred Shape, and I jumped at the chance to be a part of the project. I designed a logo, business card, WordPress website, and Facebook page and helped Kelsie get her business on the web!
Moscow Hempfest is one of my oldest and dearest regular clients from the little town in Northern Idaho where I lived for 6 years and attended the University of Idaho. I’ve created the posters, flyers, logotype, and t-shirt graphics many times over the years, always reinventing the annual event each year with a different theme. I’m very happy to support the educational, musical, cultural event taking place in the park in the center of Moscow, Idaho.