Marketing | Strategy | Creativity | Community
In late 2025 my friend from the Mendo coast, Kelsie, reached out because she needed some help with defining the brand of her pet care business, Scrappy Scoops. I had created her previous brand years before, Sacred Shape, back when we were getting into hula hooping together in Mendo. It’s definitely been a while since …
In 2024 I began helping to refine the Marketing Strategy for a small dispensary on the Mendocino coast, my home for a decade, called Sol de Mendocino. In 2025 we continued working together as I redesigned their website and started creating foundational content to help anchor them as a trusted source of cannabis knowledge and …
Along with Brian Applegarth at Applegarth Strategies, we created an interactive app on the Bandwango platform to help visitors find recommended dispensaries, cannabis lounges and related experiences for our client Visit Santa Rosa. The Santa Rosa Cannapass app launched in 2024, and we continued to promote it through 2025 with seasonal articles highlighting the pass …
At the end of 2023, I lost my full time job and decided to go back to the freelance life at least while I searched for something new. I heard from a former colleague at The Hybrid Creative, Brian Applegarth, who has been developing a Northern California cultural attraction called The Cannabis Trail for the …
I created a content marketing strategy for a local herbalist and coach offering microdosing support called Akasha Micro. The project included creating educational social media content, fact sheets, email campaigns and sales materials. As we got to know her audience, the content focused on education, engagement and coaching those interested in supporting their mental health …
As the Marketing Director for Doobie Nights, a unique experiential dispensary in Santa Rosa, I lead and manage all aspects of digital and in-store marketing, building a solid community that has resulted in steady growth in loyalty subscribers, website traffic, social engagement, great returns on ad spends, and a loyal community that returns to the …
As a Sales Support Specialist, Marketing Specialist, and Executive Assistant, I supported the Sales and Marketing teams and served as the first point of contact for about a year at this busy creative agency. Achievements and responsibilities included:
