A glowing golden bridge spans a river surrounded by greenery, an AI created illustration.

Bridge Building: Partnerships & Community Make for Good Marketing

My career started at a non-profit and every client or employer since has been a small business with a limited budget. So getting scrappy and creative within limitations has become second nature. This is especially handy in an industry such as cannabis, since we are even more limited especially with marketing and advertising channels. In …

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In Pursuit of Lucid Enchantment…

It’s that time of year again… I have 20+ tabs open, on my browser and my brain. Upgrading my failing hard drive on my five year old laptop felt like breaking through to a new level of existence and a simultaneous brain upgrade and cash hemorrhage. The hustle is ON. Full steam ahead, two festivals …

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Lucid Days and Dreams: An Exercise in Balance

2015 has been a whirlwind already. A big storm last weekend that knocked out power for 36 hours here on the Mendocino coast forced me to slow down and realize just how much I’ve been doing every day this year. It also made me realize how sadly dependent all five of my jobs, and thus …

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Building Community, Mendo Style

On Beltane, halfway between the spring equinox and summer solstice, a few Mendocino coast ladies have been organizing a Maypole dance and ceremony on Big River Beach for the past several years. This year I got involved and we had perfect sunny weather to ring in summer with! I had never participated in a Maypole dance before, …

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