Cannabis Marketing 101 is written on a composition book showing a cannabis leaf, with two pencils beside the notebook on a gray surface.

Cannabis Marketing 101: Top Ten Tips Based on a Decade+ in the California Cannabis Industry

When people ask me for tips on breaking into the cannabis industry, I usually tell them to reconsider. I’m not trying to gate keep, just being realistic about the current state of an industry that operates in murky legal waters and puts a target on your back for participating (and one that gets way too …

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In Pursuit of Lucid Enchantment…

It’s that time of year again… I have 20+ tabs open, on my browser and my brain. Upgrading my failing hard drive on my five year old laptop felt like breaking through to a new level of existence and a simultaneous brain upgrade and cash hemorrhage. The hustle is ON. Full steam ahead, two festivals …

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My Work with Moscow Hempfest

Today up in Moscow, Idaho, where I lived for six years and attended college, there’s something slightly revolutionary going on, for Idaho at least, and it’s been going on for 18 years now: the Moscow Hemp Fest. This day of live music, local artisans, food, tie dye, and of course, hemp advocacy and education, happens …

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Why I Love Working With PETA

For almost nine years now, I have worked with the interactive media team at People for the Ethical Treatment of Animals as a web design contractor. As the largest animal rights organization in the world and one who fearlessly confronts animal abuse on many levels, PETA tends to get a lot of press, and unfortunately much …

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