Cannabis Marketing 101 is written on a composition book showing a cannabis leaf, with two pencils beside the notebook on a gray surface.

Cannabis Marketing 101: Top Ten Tips Based on a Decade+ in the California Cannabis Industry

When people ask me for tips on breaking into the cannabis industry, I usually tell them to reconsider. I’m not trying to gate keep, just being realistic about the current state of an industry that operates in murky legal waters and puts a target on your back for participating (and one that gets way too …

Read more

Cannabis Tourism & Hospitality: A Path to Sustaining Legacy Cannabis in California (And Sustaining ME in 2024!)

I am grateful that I have the privilege to always land on my feet in my career, despite choosing difficult paths. I have skills to fall back on, an amazing family who is always willing to help me out when I need it, and a vast network of talented people who I’ve been lucky to …

Read more

My Work with Moscow Hempfest

Today up in Moscow, Idaho, where I lived for six years and attended college, there’s something slightly revolutionary going on, for Idaho at least, and it’s been going on for 18 years now: the Moscow Hemp Fest. This day of live music, local artisans, food, tie dye, and of course, hemp advocacy and education, happens …

Read more