If you’re a cannabis brand who’s sick of getting your Instagram shut down, keep reading. If not, don’t worry, this likely applies to you too. Because every business should be using email marketing. It’s much more than just a business tool though, your subscribers will engage more with content that they find valuable. Which means not just blasting your whole list every time there’s a sale, but carrying on a conversation.
Email is an owned channel that even with the restrictions of regulated industries, can be a huge profit driver. It’s also a great way to personalize your communications and turn subscribers into loyal customers and ambassadors for your brand. Email’s not dead. But it’s likely you’re not really getting the value you could be out of it. Especially if you’re trying to run a business and manage 20 other platforms at the same time. That’s where we can help!
I’ve been doing a deep dive into learning Klaviyo, a cannabis-friendly Email Service Provider (ESP) that integrates with many POS platforms (yes, even cannabis ones). When well integrated with your website and loyalty program, email can be a powerful tool for customer retention and growth.
To help make the power of effective email marketing accessible to the cannabis community, I’m teaming up with The Canna Boss Babes founder Ishqa Hillman to offer Email Marketing Services. You get two experienced marketers and strategic minds for the price of one, and you can trust that your email messaging is dialed and handled! We’re pretty excited to work together to help clients utilize the power of email to engage their audience, drive growth, and create a loyal community.
Let the Canna Boss Babes Handle Your Email Marketing
Here’s how it works: If you’re totally new to email, the first month we’ll focus on setting up your Email Service Provider, integrating it with your website and tech stack, importing any contacts you have, building segments, and setting up templates. If you already have an ESP and an email list up and running, we’ll get you up & away, starting with an account audit and optimization, then building audience segments and templates.
Then to keep your email list growing and your audience engaged, we’ll figure out a cadence and content strategy for email campaigns. Our offerings include a monthly strategy call where we’ll plan content, up to two custom graphics for each email, 72 hours to review each email for any edits, and all the writing, design, optimization and scheduling handled by two experienced Canna Boss Babes. We’d also love to help set up automated email flows like a welcome series or a win back campaign. Our monthly packages start at $750/mo and we can help you choose the package and options that best fits your marketing strategy on our Discovery Call.
Let us help you unlock the power of email marketing and take something off your plate! To get a discovery call scheduled with Ishqa and I, please fill out this interest form and one of us will email you shortly to set up a good time:
Hemp Advocacy Toolkit – Free Download
The news cycle is chaos these days so you may have missed it, but the recent changes to the Farm Bill that were slipped into the bill that ended the Government Shutdown bans hemp. Which impacts states without medical or recreational access and access to even non-intoxicating cannabinoids like CBD especially hard. This will hit disadvantage folks who rely on getting their medicine by mail or in a local store the hardest, and it goes into effect in November of 2026.
So we’re saying there’s time. Time to advocate for a change to the language that makes things like shipping seeds, CBD tinctures and hemp beverages still possible a year from now. It’s time to treat cannabis and hemp the same, and regulate them the same. Because it’s ONE PLANT. Same species, let’s make the rules finally make sense for all of its many uses.
If you’ve already got an email list, then you’ve got an audience who could just be waiting for your cue to turn into a hemp access advocate. Learn more about the issue on Ishqa’s site, and then download the Free Toolkit for everything you need to craft advocacy emails all through the next year and encourage your customers to engage on the issue.
I’m so thrilled to be teaming up with Ishqa on this offering. I hope to package up some of my other service offerings like this in the future too – it’s hard to describe what I do when I kinda do it all, so I think packages based on marketing deliverables make the most sense. Stay tuned for lots more on that soon! And hit up Ishqa and I using the form above and let’s chat email. We’d love to take something off your plate, and help you engage your valued audience.
With Love & Cannabis,
~Ishqa & Megan
