Cannabis Marketing 101 is written on a composition book showing a cannabis leaf, with two pencils beside the notebook on a gray surface.

Cannabis Marketing 101: Top Ten Tips Based on a Decade+ in the California Cannabis Industry

When people ask me for tips on breaking into the cannabis industry, I usually tell them to reconsider. I’m not trying to gate keep, just being realistic about the current state of an industry that operates in murky legal waters and puts a target on your back for participating (and one that gets way too …

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Cannabis Tourism & Hospitality: A Path to Sustaining Legacy Cannabis in California (And Sustaining ME in 2024!)

I am grateful that I have the privilege to always land on my feet in my career, despite choosing difficult paths. I have skills to fall back on, an amazing family who is always willing to help me out when I need it, and a vast network of talented people who I’ve been lucky to …

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Me at Lucidity Festival 2023

Seeking New Career Adventures

Wow, it’s been a while. So much has happened since my last update – a global pandemic, starting a job at local cannabis dispensary Doobie Nights after being laid off, exploring my newly discovered polyamorous-ness and developing two amazing relationships, becoming an auntie to my sister’s adorable kiddo Nico, adopting two kitties Mochi and Boba, …

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In Pursuit of Lucid Enchantment…

It’s that time of year again… I have 20+ tabs open, on my browser and my brain. Upgrading my failing hard drive on my five year old laptop felt like breaking through to a new level of existence and a simultaneous brain upgrade and cash hemorrhage. The hustle is ON. Full steam ahead, two festivals …

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Photo by Jacob Avanzato

The Enchanted Life

Eeeeeeeeeeek! Where has 2016 gone? How is it mid-July already? Oh, and by the way, will I see you next weekend at Enchanted Forest Gathering? I better. For the last few months, my life has basically been consumed with producing and marketing my favorite festival. This post sat blank as a draft for weeks as it …

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Sweet September Summertime Magic

It’s hard for me to believe that it’s late September already. This year has truly flown by… I suppose that happens when you’re living the dream! This weekend James and I embark on our last festival adventure of the year, and our second flow arts retreat this year, Pacific Fire Gathering. We went for the first …

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Learning to Juggle (Metaphorically)

You never quite know what you’re capable of until you try to do it ALL. AT. ONCE. I should really take up juggling… I feel like I have a lot of practice already, at least in the metaphorical sense! In less than two weeks, I will be on-site at Lucidity, which is a bit hard …

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