I wore many hats in this constantly evolving role, supporting the growth of this small independent festival over several years. As the Marketing Operations Manager I kept the Marketing Department organized and operating in a fast-paced and competitive environment. Job responsibilities & accomplishments included:
- Planning and implementing marketing campaigns that attracted new audiences to the event.
- Managing and creating content for various social media platforms, growing the Instagram account from 0 to 25,000 followers in 3 years with organic and paid content strategies.
- Organizing media assets and working onsite with the media team to direct creation of assets for marketing use.
- Creating and sending email newsletters, updating the website, tracking promotional agreements, and providing admin support for the marketing team.
- Managing the street team including building and management of a communications and tracking system for their tasks and earned rewards.
- Curating, booking, and scheduling workshop content for the festival’s Flow Zone.
