I joined the Lucidity Festival Marketing team to promote the 2015 event, and have been a part of creating the magic of this gathering ever since. As the Marketing Operations Lead, I oversaw the daily operations of the Marketing Department for, working closely with the Marketing Director and the creative and production teams. I also picked up other roles over the years, serving as blog editor, street team coordinator, and media team support. My responsibilities and accomplishments included:
- Facilitating meetings and organizing media for marketing annual and spin-off events.
- Envisioning and overseeing marketing campaigns, organizing projects and timelines to meet deadlines and consistently sell out events.
- Creating content and building community on various social media platforms, managing both organic and paid content.
- Managing and training marketing interns, street team promoters, and blog writers.
- Working closely with the media team onsite at events to art direct and guide photographers and videographers in capturing the content we needed to successfully market events.
