Canna Boss Babes and Megan Pru graphic saying "Hey Babes, Let's Talk EMAIL"

Email Marketing As a Tool for Community, Advocacy, and Growth: A Canna Boss Babe Collab is Born

If you’re a cannabis brand who’s sick of getting your Instagram shut down, keep reading. If not, don’t worry, this likely applies to you too. Because every business should be using email marketing. It’s much more than just a business tool though, your subscribers will engage more with content that they find valuable. Which means …

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A glowing golden bridge spans a river surrounded by greenery, an AI created illustration.

Bridge Building: Partnerships & Community Make for Good Marketing

My career started at a non-profit and every client or employer since has been a small business with a limited budget. So getting scrappy and creative within limitations has become second nature. This is especially handy in an industry such as cannabis, since we are even more limited especially with marketing and advertising channels. In …

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Pru's Musings newsletter header graphic with an m logo, photo of Megan, and the newsletter title

Value Added: Subscribe to Pru’s Musings Newsletter

Well, I did a thing. I started my own email newsletter. I’m making it up as I go along, and I may eventually split it out between different topics, but one thing at a time, you know? I’ve been doing email marketing since my first web design job for PETA out of college around 2005, …

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Cannabis Marketing 101 is written on a composition book showing a cannabis leaf, with two pencils beside the notebook on a gray surface.

Cannabis Marketing 101: Top Ten Tips Based on a Decade+ in the California Cannabis Industry

When people ask me for tips on breaking into the cannabis industry, I usually tell them to reconsider. I’m not trying to gate keep, just being realistic about the current state of an industry that operates in murky legal waters and puts a target on your back for participating (and one that gets way too …

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A divided image of the US capitol with red on one side and blue on the other, and groups of angry sad people opposing each other, to represent the 2024 election.

My Stages of Grief of Another Trump Presidency

Denial I submitted my vote by mail ballot over a week ahead of time at the local ballot box, hoping maybe we could have the first woman president this time, since apparently the last female candidate didn’t quite cut it. Some representation would be nice, but alas, as I finally began checking the results Tuesday …

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Cannabis Tourism & Hospitality: A Path to Sustaining Legacy Cannabis in California (And Sustaining ME in 2024!)

I am grateful that I have the privilege to always land on my feet in my career, despite choosing difficult paths. I have skills to fall back on, an amazing family who is always willing to help me out when I need it, and a vast network of talented people who I’ve been lucky to …

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